Product managers spend most of their time thinking about what to build. They spend considerably less time thinking about how the things they build will interact with the irrational, pattern-seeking, shortcut-taking human minds that use them. Behavioral economics offers a lens for closing that gap.
At the fourth Gathering of The Product Consortium, hosted at Showpad's offices, Bram De Geyter shared how principles from behavioral economics - nudges, choice architecture, loss aversion, and defaults - can be systematically applied to product craft. The talk went beyond theory to show specific examples of how these principles have influenced product decisions at Showpad.
For product managers looking to move beyond feature checklists and toward designing experiences that account for how people actually behave, this talk offered both a conceptual framework and a practical toolkit.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
