Bram DeGeyter

Nudging Your Way to Product Success: How Behavioral Economics Boosts Your Product Craft

Gathering #4

As a PM, you want your product to stand out from the crowd and be loved by your customers. But here's the thing: customers are not always rational in their decision-making. Enter behavioral economics, the secret weapon to designing products that really resonate with your customers. In this talk, we'll delve into the fascinating world of behavioral economics and show you how you can use it to nudge your way to product success.

Nudging Your Way to Product Success

Bram De Geyter explores how principles from behavioral economics can be applied to product design, from reducing friction to framing choices in ways that guide users toward better outcomes.