Articles
Vendor spotlights, case studies, and practical guides for product people. Honest assessments of tools and practices that help teams work better.
Validate Before You Build
How BUFFL connects product teams with real users to test concepts, pricing, and messaging before a single line of code is written.
From Screenshot to Prototype in Seconds
How MagicPatterns uses AI to turn screenshots, sketches, and ideas into working UI, giving product teams design velocity without the bottleneck.
Meeting Notes You Will Actually Use
How MeetMemo turns meetings into structured, searchable knowledge with transcription, summaries, and action items that stay on your device.
Your PM Workload, Automated
How Nalvin uses AI to handle the repetitive parts of product management so you can focus on decisions. Feedback synthesis, release notes, and product Q&A, all automated.
Forms That Get Out of Your Way
How Tally gives product teams the simplest path from question to data, with forms that take seconds to build and cost nothing to start.
Rethinking Discovery: A Practical Approach to Aligning Product and Sales Early On
Jeroen Van Loock shares how Homy broke down the wall between product and sales during discovery, creating a feedback loop that improved both close rates and product-market fit.
User Feedback at Scale: Lessons From an Organization With 10 Product Teams and 200,000 Customers
Jan Dupont reveals how Yuki built a feedback system that turns noise from 200,000 customers into actionable signals across 10 product teams without drowning in data.
API-First Thinking
API-first thinking is a product strategy where you design your product as modular services accessible via APIs before building the graphical interface.
Innovation Accounting
Innovation accounting is a framework for measuring the progress of early-stage products where traditional financial metrics do not yet apply, focusing on validated learning.
The Product Operating Model
The product operating model defines how product teams are structured, how decisions are made, and how they work with the rest of the organisation. It is the operating system for your product org.
Product-Led Sales
Product-led sales is when the product does the selling and the sales team supports the product, not the other way around. It is the sales motion for a PLG world.
Product Management in the Scaling Stage
Niki Van den Broeck shares how Lighthouse navigated the chaos of hypergrowth and what product managers must unlearn when their organisation outgrows its startup playbook.
Product Management in the Maturity Stage
Pieter Vanhove reveals how Microsoft sustains product innovation in a mature organisation where the temptation to optimise the existing often crowds out the imperative to explore the new.
Product Management as a Sales Person
Roeland Delrue from Aikido Security argues that the best product managers are the ones willing to sell, and that the wall between product and sales is the most expensive organisational fiction in B2B.
Cut Clutter, Increase Impact: Deprecating with Confidence
Judith Straetemans draws on her experience at Stripe to show why deprecation is one of the hardest and most valuable product management skills, and how to do it without destroying customer trust.
The Blind Spot: Overcome Product Bias
Servaas Strobbe from Tekst exposes the cognitive biases that silently shape product decisions and shares practical techniques for making bias visible before it becomes embedded in the product.
The Hidden Price Tag: Pricing Strategy
Maarten Laruelle from Sirris unpacks why pricing is the most underleveraged tool in a product manager's arsenal and how to approach pricing as a strategic discipline rather than an afterthought.
High Impact Roadmaps
Matti Desmet from Peripass shares how to build roadmaps that drive real business outcomes instead of becoming feature delivery schedules that nobody trusts and nobody follows.
AI-Powered Product Management Workflows
Pontus Gifvas from Nalvin demonstrates how AI tools are reshaping product management workflows, from discovery synthesis to roadmap communication, and where the human judgment still matters most.
From Luck to Certainty: Adoption Predictability
Kaat Declerck from Human Eyes shares a research-backed framework for predicting product adoption before launch, replacing gut-feel optimism with systematic confidence.
No Strategy? No Problem!
Isa Verschraegen from Smooth Sailing challenges the obsession with formal strategy and shows how product teams can make meaningful progress even when the perfect strategy document does not exist.
Challenging Product Culture in Established Organisations
Alexandre Torreele from Elia reveals what it takes to introduce product thinking into a large, traditional organisation where the culture, incentives, and processes were built for a different era.
Navigating the AI Bubble
Koen Boncquet from HubSpot shares how product managers can separate signal from noise in the AI hype cycle and make grounded decisions about when, where, and how to integrate AI into their products.
The Discipline of Focus: How Patience and Conviction Built Mbrella
Quinten Vandermeulen shares how Mbrella resisted the temptation to chase every opportunity and how disciplined focus on a single problem created a category-defining product.
Security-by-Design: Making Security a Product Feature
Nick Boucart from Sirris argues that security is not a technical constraint but a product differentiator, and shows how product managers can embed security thinking into their discovery and design processes.
Onboarding
Onboarding is the sequence of experiences that takes users from signup to value. It is the most impactful investment you can make and the most commonly underfunded.
Product Management in Growth Stage
Pierre-Olivier Danhaive shares how Verbolia navigated the shift from founder-led decisions to structured product management as the company entered its growth phase.
Don't Just Listen: Invent
Haroen Vermylen challenges the product community's obsession with customer feedback and argues that the most transformative products come from invention, not iteration.
Product Management in Scaling Stage
Dominique Pellegrino reveals how Vertuoza restructured its product organisation to survive the scaling stage, where everything that worked before stops working at the same time.
The Prioritisation Fallacy
Mathieu Thys dismantles the illusion that better prioritisation frameworks will save your product roadmap and argues that the real problem is what happens before prioritisation begins.
Building Trust: Collaboration in Product Teams
Cyrille Dejemeppe explores how N-SIDE Lifesciences rebuilt trust between product, engineering, and commercial teams after a period of organisational friction that nearly derailed their product roadmap.
Organisational Makeover for Adoption
Benoit Delisse reveals how Actito transformed its organisational structure to solve a product adoption crisis that better features alone could not fix.
Does Your SaaS Really Need AI?
Arthur Geeraerd cuts through the AI hype to help product teams evaluate whether artificial intelligence is a genuine value driver for their SaaS product or an expensive distraction.
What Gets Measured Gets... Gamified
Busra Coskuner explores the dark side of product metrics, showing how measurement systems intended to drive performance inevitably create incentives to game them.
The Hidden Price Tag: Pricing Strategy
Maarten Laruelle unpacks the pricing decisions that SaaS companies avoid until it is too late and reveals how pricing architecture shapes product strategy more than most teams realise.
Rethinking Discovery: Aligning Product and Sales
Jeroen Van Loock argues that the gap between product discovery and sales discovery is the most expensive misalignment in B2B SaaS and shares how Homy bridged it.
PLG Metrics That Predict Success
PLG success is predicted by specific metrics: activation rate, time-to-value, viral coefficient, and net revenue retention. These reveal if your product is driving growth.
Product-Led Growth
Product-led growth is when the product itself drives acquisition, conversion, and expansion through usage rather than sales calls. The product is the funnel.
The Product Death Cycle
The Product Death Cycle is the pattern where companies add features to a struggling product instead of fixing the core problem, accelerating its decline.
Beyond Feature-Speak: The Zero-Cost Lever Startup Teams Miss
Myey Moens reveals why most startup teams default to feature-speak in their messaging and how repositioning around outcomes can unlock growth without changing the product.
Beyond the Dashboard: Building Product Intuition in a Data-Obsessed World
Quinten Vandermeulen challenges the assumption that more data always means better decisions and shares how product leaders can cultivate intuition as a strategic advantage.
Systems Thinking in Product
Systems thinking means understanding how parts interconnect and how changes in one area ripple through others. It is the antidote to siloed product management.
Product Leadership
Product leaders must manage three directions: up to executives, across to peer teams, and through to their product teams. Each requires different skills.
The PRD Is Dead
The traditional product requirements document is being replaced by lighter, living formats. The shift reflects a move from requirements-as-contract to requirements-as-conversation.
Product Culture
Product culture is a set of shared values that prioritises user outcomes over output. It shapes how teams make decisions, handle disagreements, and define success.
Product Ops
Product ops is the operational backbone that helps product teams move faster by handling processes, tools, data, and communication at scale.
Working With Engineering
The PM-engineer relationship is the most important partnership in product. Getting it right means treating engineers as peers, not executors.
Feature Teams vs Product Teams
Feature teams build what they are told. Product teams own outcomes. The distinction shapes whether your organisation ships features or solves problems.
Churn Analysis — Finding the Real Reasons People Leave
Churn analysis goes beyond measuring how many customers leave to understanding why they leave. Most churn reasons are symptoms, not root causes.
Data-Informed vs Data-Driven — What Is the Difference?
Data-driven means the data decides. Data-informed means data is one input alongside judgment, context, and experience. The distinction shapes your entire product culture.
A/B Testing — When It Works and When It Does Not
A/B testing compares two versions to see which performs better. It is the gold standard for data-driven decisions but fails without proper setup and sufficient traffic.
Cohort Analysis Basics — Compare Apples to Apples
Cohort analysis groups users by when they started and tracks their behaviour over time. It reveals whether your product is actually improving or declining.
From Vision to Reality: A Pragmatic Guide to Accessibility
Agnieszka Kania shares how Teamleader moved accessibility from an aspiration to a shipping practice, with practical steps product teams can adopt without a dedicated accessibility team.
Stop Adding Features - Start Writing Words That Sell
Kaat Declerck explains how behavioral design principles applied to product copy can increase conversion more effectively than building new features.
Retention Curves — How to Read Them
A retention curve shows what percentage of users return over time. The shape tells you everything about product-market fit and product health.
Activation, Retention, Engagement — The Three Metrics You Cannot Ignore
Activation measures whether users find value. Retention measures whether they come back. Engagement measures how deeply they use your product. Everything else is secondary.
The Metrics Pyramid — Leading vs Lagging Indicators
The metrics pyramid organises measurements from business outcomes down to actionable inputs. Leading indicators give you time to act. Lagging ones just confirm what happened.
Dual-Track Agile — Discovery and Delivery in Parallel
Dual-Track Agile separates discovery from delivery, running both in parallel so teams validate ideas before investing in development.
Leading a Product Organization Through a Buy & Build Acquisition Strategy
Robrecht Vander Haeghen shares hard-won lessons on integrating acquired products, aligning teams across legacy codebases, and preserving product vision when the portfolio grows through M&A.
Navigating Product Strategies in Growing Ventures
Martin Crochelet breaks down how early and growth-stage ventures can develop product strategies that survive contact with reality, shifting markets, and scaling teams.
Shape Up — What to Steal from Basecamp
Shape Up flips traditional agile on its head: fixed time and budget, variable scope. The key insight is that deadlines are real but scope is negotiable.
Technical Debt in Product Decisions — The Hidden Cost of Speed
Technical debt is the implied cost of future rework caused by choosing speed over quality. Every PM needs to understand it, track it, and manage it.
Stakeholder Management Without Lying
Stakeholder management is about setting realistic expectations, being transparent about trade-offs, and building trust through honest communication.
The Now/Next/Later Roadmap — The Simplest Framework That Works
Now/Next/Later buckets initiatives into three time horizons, replacing rigid timelines with a flexible communication tool that stakeholders actually understand.
RICE Scoring — When It Helps and When It Misleads
RICE scores initiatives by expected impact relative to effort. It is useful for depoliticising prioritisation but dangerous when treated as truth.
Moats — Building Products That Are Hard to Copy
A moat is a sustainable competitive advantage that protects your product from competitors. In software, moats come from network effects, data, brand, switching costs, or scale.
The Whole Product — Why Core Features Are Not Enough
Users do not buy features. They buy outcomes. The Whole Product framework shows why your core product is only part of the equation.
Platform vs Product — When to Think in Platforms
A product solves a user need directly. A platform enables others to solve needs. Knowing which you are building changes everything.
OKRs for Product Teams — What Works and What Doesn't
OKRs help product teams align around outcomes, but they are often implemented poorly. Here is how to get them right.
Product-Market Fit: What It Actually Is
How to recognise, measure, and achieve the moment when the market starts pulling your product forward instead of you pushing it uphill.
Product Strategy: The Art of Saying No
Why product strategy is fundamentally about choosing what not to build, and how to develop a strategy that creates focus instead of just listing priorities.
Product Vision: Why Most Vision Statements Fail
How to write a product vision that actually guides decisions, inspires the team, and survives longer than one planning cycle.
Desk Research: Work Smarter Before You Talk to Users
How gathering existing knowledge from reports, competitors, and public data builds context in hours that would otherwise take weeks of original research.
Usability Testing Basics: Watch Users Struggle (It Is a Good Thing)
How watching real users try to complete tasks with your product reveals friction you cannot see from behind your desk.
Learnings From Building an AI-First Product for Product People
Fredrik Stockman of Version Lens shares what happens when you build a product with AI at its core from day one, and why the biggest challenges are not about the model but about earning trust in a skeptical market.
Product-Led Growth at Aikido Security
Roeland Delrue of Aikido Security breaks down how a Belgian security startup achieved explosive growth by making the product the primary acquisition, conversion, and expansion engine.
Hypothesis-Driven Development: The Scientific Method for Product
How writing testable hypotheses before building forces clarity, makes learning measurable, and turns every feature into an experiment.
The Lean Startup Loop: Build, Measure, Learn
Why the Build-Measure-Learn loop is not about moving fast but about validated learning, and how to run it properly.
Qualitative vs Quantitative Research: When to Talk vs When to Count
Why the best product decisions use both user conversations and data, and how to know which method fits the question you are asking.
Outcome-Based Roadmaps: From Feature Lists to Results
How replacing feature-driven roadmaps with outcome-driven ones keeps teams focused on impact while staying flexible on execution.
PM Lessons in AI: 7 Years With Silverfin Assistant
Benjamin Vandermarliere shares what seven years of building an AI assistant for accountants taught Silverfin about patience, product-market fit in AI, and why most AI features fail the adoption test.
Why AI Is a Product Challenge, Not a Technology Challenge
Hannes Van de Velde of In The Pocket argues that the hardest part of building with AI is not the model. It is the product decisions around it: what to automate, when to intervene, and how to set user expectations.
The North Star Metric: Finding the One Number That Matters
How a single, well-chosen metric aligns every team around the value your product delivers to customers.
Empowered Teams: What It Actually Means
Why giving product teams real authority over discovery and delivery is the difference between a feature factory and a product organisation.
The Build Trap: When Shipping Becomes the Goal
Why measuring success by features shipped instead of outcomes delivered is the most common way product organisations lose their way.
Continuous Discovery: Why Weekly Beats Quarterly
How embedding regular customer conversations into your weekly routine transforms product decisions from guesswork into evidence.
Startup Game: How to Build a Product for Success
Edita Dermontaite of Bizzy breaks down the product decisions that separate startups that find traction from those that build in circles, drawing on her experience as CPO at a fast-growing B2B data platform.
Beyond Startup: Navigating Challenges in Product Scaling
Bert Holvoet of Showpad explores what changes when a product team moves from startup mode to scale-up reality, where the processes that got you here actively hold you back.
The Importance of Aligned Marketing, Sales and Product Development
Leander Naessens shares how Peripass broke through growth plateaus by tearing down the walls between marketing, sales, and product, and why alignment is not a nice-to-have but a survival mechanism for B2B scale-ups.
From 4 to 40 Product Managers: How and How Not to Scale
Arne Snauwaert reveals the painful lessons Mollie learned scaling its product management team tenfold, including the mistakes that nearly derailed their product culture.
The Issues PMs Will Run Into in the Scale-Up and Corp-Up Stage
Dmytro Protsyk draws on his experience at Collibra to map the specific challenges product managers face as companies transition from scrappy start-up to structured enterprise, and why most PMs are unprepared for what comes next.
How to Fix a Failing Product Organisation
Hannes D'Hulster shares a designer's perspective on diagnosing and repairing broken product organisations, arguing that most product failures are design system failures in disguise.
We're All Biased
Michiel Adams and Jonas Koops from In The Pocket reveal how cognitive biases silently sabotage product decisions, and share practical techniques to design against your own irrationality.
From Feature Factory to Solving Real Problems
Saskia Deschepper and Inge Logghe share how Liantis transformed its product and marketing approach from shipping features nobody asked for to solving genuine customer problems, a journey that required changing mindsets, not just methods.
Transforming Legacy into Success
Andreas Creten shares how madewithlove helps companies turn legacy technology from a liability into a competitive advantage, arguing that legacy is not a problem to solve but an asset to transform.
Is Your Idea Worth Further Investing In?
Jonas Van Poucke presents a structured framework for evaluating whether a product idea deserves continued investment, saving teams from the expensive mistake of falling in love with the wrong concept.
An Opinionated Take on Product Management
Koen Boncquet draws on his experience at HubSpot to challenge product management orthodoxies, arguing that the field has become too process-obsessed and needs to rediscover the courage to have strong opinions.
Qualitative Research: Behind Product Discovery
Timote Geimer reveals the craft behind effective qualitative research, arguing that most product teams do it too quickly, too shallowly, and with too much confirmation bias to generate genuine insight.
How to Build an AI Product That Sticks
Julien Steel of Henchman shares what separates AI products users abandon after a week from the ones that become indispensable, and why retention starts before the first model is trained.
AI in Corporate: Navigating the Enterprise Reality
Nicolas Van Kerschaver of Liantis shares what happens when a large Belgian organization tries to adopt AI at scale, and why the biggest obstacles are rarely technical.
Nudging Your Way to Product Success
Bram De Geyter explores how principles from behavioral economics can be applied to product design, from reducing friction to framing choices in ways that guide users toward better outcomes.
The Odd One Out - How Not to Be a Douche as a Product Person
Samia Suys delivers a candid talk on the interpersonal pitfalls of product management and how to build genuine influence without alienating the people you work with.
Qualitative Research: Behind Product Discovery
Timote Geimer makes the case for rigorous qualitative research as the foundation of product discovery and shares practical methods for getting it right.
Customer Interviewing for the Introverted PM
Pieter Strouven shares practical techniques for conducting effective customer interviews when small talk drains you and silence feels uncomfortable.
Tackling Onboarding, From Discovery to Deployment
Arne Snauwaert walks through how Mollie approached onboarding as a product problem - from understanding where users drop off to deploying solutions that measurably improved activation.
Defragging Your Product Stack
Ryan McCutcheon shares a practical framework for auditing, consolidating, and optimising the tools product teams use so the stack serves the team instead of the other way around.
Evolving from PM to CEO
Michiel Crommelinck shares how the skills that make you a strong product manager become your greatest assets - and your biggest blind spots - when you step into the CEO role.
The Secret Behind Figma's $20B Acquisition: Product-Led Growth
Yves Delongie breaks down how Figma turned product-led growth into a $20 billion outcome and what Belgian product teams can learn from their playbook.