SeppeStroo

Seppe Stroo is co-founder of BUFFL, a company that puts consumers continuously at the table for product teams. With a background in digital strategy and product development, Seppe became convinced that products only succeed when they solve a customer need and people perceive value from using them so they actually keep using them. BUFFL was born from that conviction: make it dead simple for product teams to run qualitative and quantitative research throughout the entire development process, so every decision is grounded in real user behaviour instead of a confident assumption.