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Maarten Laruelle | The Product Consortium

Maarten Laruelle

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Maarten Laruelle

SPEAKER // PROFILE

MaartenLaruelle

Growth Engineer Consultant @ Sirris

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Role (at time of talk)

Growth Engineer Consultant

ARCHIVE // EVENTS

Seen at The Product Consortium

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The Hidden Price Tag: Pricing strategy

PR_D_CT DAY 2025 - Ghent

14 Nov 2025RodeBol Events

The Hidden Price Tag: Pricing strategy

PR_D_CT DAY 2025 - Louvain-la-Neuve

6 Nov 2025Martin’s Agora

ARCHIVE // ARTICLES

From Their Talks

The Hidden Price Tag: Pricing Strategy

Maarten Laruelle from Sirris unpacks why pricing is the most underleveraged tool in a product manager's arsenal and how to approach pricing as a strategic discipline rather than an afterthought.

The Hidden Price Tag: Pricing Strategy

Maarten Laruelle unpacks the pricing decisions that SaaS companies avoid until it is too late and reveals how pricing architecture shapes product strategy more than most teams realise.