Koen Boncquet draws on his experience at HubSpot to challenge product management orthodoxies, arguing that the field has become too process-obsessed and needs to rediscover the courage to have strong opinions.

7 min read

Event Insight

Navigating the AI Bubble

Koen Boncquet from HubSpot shares how product managers can separate signal from noise in the AI hype cycle and make grounded decisions about when, where, and how to integrate AI into their products.

8 min read