SPEAKER // PROFILE

KaatDeclerck

Behavior Director | Co-Founder @ Human Eyes

Role when speaking at The Product Consortium

With nearly 10 years of experience in behavior design, Kaat helps companies like IKEA, Proximus, Volvo, and scale-ups like Loop Earplugs make their digital products and internal tools more user-friendly and effective. As the founder of HumanEyes, she applies their Human-First Design Approach, combining psychology and qualitative research to create digital solutions that truly work for users. Kaat works closely with product teams to translate user behavior insights into strategies that drive conversion, adoption, and customer satisfaction.

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Company (at time of talk)

Human Eyes

Role (at time of talk)

Behavior Director | Co-Founder

ARCHIVE // EVENTS

Seen at The Product Consortium

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KEYNOTE

From Luck to Certainty: Adoption Predictability

PR_D_CT DAY 2025 - Ghent

14 Nov 2025RodeBol Events

GATHERING

Stop Adding Features – Start Writing Words That Sell

Gathering #10

Why do so many well-designed features fail? Because people don't buy features—they buy a story. Copywriting is the missing link between a good product and a successful one. In this talk, you'll discover how behavioral psychology (BJ Fogg Model) and UX copywriting help drive user engagement, boost conversions, and increase adoption. As an expert in human behavior and UX, I'll show you how to strategically use the right words so your product isn't just built—but truly used.

ARCHIVE // ARTICLES

From Their Talks

Event Insight

Stop Adding Features - Start Writing Words That Sell

Kaat Declerck explains how behavioral design principles applied to product copy can increase conversion more effectively than building new features.

6 min read

Event Insight

From Luck to Certainty: Adoption Predictability

Kaat Declerck from Human Eyes shares a research-backed framework for predicting product adoption before launch, replacing gut-feel optimism with systematic confidence.

7 min read