SPEAKER // PROFILE

Jeroen VanLoock

Co-Founder @ Homy

Role when speaking at The Product Consortium

Jeroen is a product leader with over 10 years of experience building both large enterprise products and small B2C solutions. His journey started as a student, launching an online tutoring platform, and grew through work on tax governance software and now at TechWolf, supporting some of the world's largest HR organizations in managing their AI transformation. Working across contexts and scales, Jeroen shares hard earned insights into what truly matters when building products, shaped by what worked, where he failed, and what it took to learn from both.

Connect on LinkedIn

Company (at time of talk)

Homy

Role (at time of talk)

Co-Founder

ARCHIVE // EVENTS

Seen at The Product Consortium

View full history

KEYNOTE

Rethinking discovery: aligning product and sales

PR_D_CT DAY 2025 - Louvain-la-Neuve

6 Nov 2025Martin’s Agora

GATHERING

Rethinking discovery - A practical approach to aligning product and sales early on

Gathering #12

22 Jan 2026Yuki HQ

ARCHIVE // ARTICLES

From Their Talks

Event Insight

Rethinking Discovery: A Practical Approach to Aligning Product and Sales Early On

Jeroen Van Loock shares how Homy broke down the wall between product and sales during discovery, creating a feedback loop that improved both close rates and product-market fit.

7 min read

Event Insight

Rethinking Discovery: Aligning Product and Sales

Jeroen Van Loock argues that the gap between product discovery and sales discovery is the most expensive misalignment in B2B SaaS and shares how Homy bridged it.

7 min read