SPEAKER // PROFILE

Hannes Van deVelde

Chief Product Officer @ In The Pocket

Role when speaking at The Product Consortium

Hannes Van de Velde is a partner and Chief Product Officer at In The Pocket. As CPO, Hannes oversees the various services that In The Pocket offers, and how the company can organize itself efficiently around them. In addition, he leads various innovation initiatives, which ensure that In The Pocket can maintain and strengthen its position as an innovator. Previously, Hannes was Product Manager and Director of Product Design at In The Pocket, where he took a leading role in the product development of some market-defining applications such as Payconiq by Bancontact, HLN, and Stievie. Hannes is passionate about the intersection of humans and technology. He strongly believes in the transformative power that technology can have on our society, if we succeed in bringing new technologies to the end user in a user-friendly and meaningful way.

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Company (at time of talk)

In The Pocket

Role (at time of talk)

Chief Product Officer

ARCHIVE // EVENTS

Seen at The Product Consortium

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GATHERING

Why AI is a Product Challenge

Gathering #7

In this talk, Hannes will bridge the worlds of Product Management and AI. By providing a couple of hands-on frameworks, Hannes will demystify the AI-space, and show the pivotal role Product Managers will play in this technological revolution.

23 Apr 2024In The Pocket

ARCHIVE // ARTICLES

From Their Talks

Event Insight

Why AI Is a Product Challenge, Not a Technology Challenge

Hannes Van de Velde of In The Pocket argues that the hardest part of building with AI is not the model. It is the product decisions around it: what to automate, when to intervene, and how to set user expectations.

7 min read