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Busra Coskuner | The Product Consortium

Busra Coskuner

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Busra Coskuner

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BusraCoskuner

Product Management Trainer

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Product Management Trainer

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What Gets Measured Gets... Gamified

PR_D_CT DAY 2025 - Louvain-la-Neuve

6 Nov 2025Martin’s Agora

ARCHIVE // ARTICLES

From Their Talks

What Gets Measured Gets... Gamified

Busra Coskuner explores the dark side of product metrics, showing how measurement systems intended to drive performance inevitably create incentives to game them.