Every product management book, course, and conference talk tells you the same thing: start with strategy. Define your vision. Articulate your product strategy. Cascade it into objectives. The implication is clear: without a formal, documented strategy, you are lost. Isa Verschraegen disagrees.
At PR_D_CT DAY 2025 in Ghent, Isa took the stage with a provocatively titled talk that immediately captured the audience's attention. Her argument was not that strategy does not matter. It was that the pursuit of the perfect strategy document often becomes a form of productive procrastination that delays the real work: making decisions, learning from customers, and shipping things that create value.
For product managers who had been feeling guilty about their incomplete strategy documents or their company's lack of a formal product vision, the talk was a breath of fresh air. It offered a practical alternative to strategic paralysis.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
