The roadmap is one of the most contested artifacts in product management. In theory, it is a strategic communication tool that aligns the organisation around what matters most. In practice, it often devolves into a feature delivery timeline that creates false expectations, drives scope creep, and rewards output over outcomes.
At PR_D_CT DAY 2025 in Ghent, Matti Desmet from Peripass presented a practical talk on building roadmaps that actually drive impact. Drawing on his experience at Peripass, a Belgian yard management platform, Matti shared the specific techniques his team uses to ensure their roadmap is a tool for strategic alignment rather than a project management spreadsheet in disguise.
The talk resonated with an audience that had collectively suffered through years of roadmap dysfunction: the endless renegotiation, the feature requests disguised as strategic priorities, and the quarterly ritual of explaining why the roadmap changed again.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
