Sustainability in the context of digital products is easy to dismiss. It does not have the visceral immediacy of factory emissions or ocean plastic. Yet every digital product has economic, environmental, and social costs that most product teams never measure, let alone optimise for. Consuela Nicula argues that ignoring these costs is not just ethically questionable: it is a business strategy that will age poorly.
At PR_D_CT DAY 2024, Consuela brought her experience as former CPO at Immoweb, where she drove a 30 percent increase in annual revenue over three years, and her current work as Founder and CEO of Nolum, a consultancy focused on sustainable product innovation. Her talk reframes sustainability as a strategic advantage rather than a compliance burden, offering product leaders a practical framework for thinking differently about the products they build.
Using a dance metaphor to guide the audience through her framework, Consuela presents four rules that product teams can apply immediately, not as add-ons to their existing process, but as lenses that sharpen strategic thinking across the board.
