Most product management advice focuses on early-stage companies finding product-market fit or growth-stage startups scaling their first PM hire. Far fewer talks address what product management looks like when a company reaches true maturity. At PR_D_CT DAY 2024, Bram De Geyter, VP Product at Showpad, opened the curtain on how a mature B2B product organization operates at scale.
Showpad is a revenue enablement platform trusted by leading names in manufacturing, healthcare, consumer goods, and technology. With 2 products, 5 packages, 156 features, 12 product managers, and 14 engineering teams, the complexity of coordinating product work is immense. Bram's talk focused on the systems and frameworks Showpad uses to manage this complexity without losing focus or velocity.
For product leaders transitioning from high-growth chaos to structured maturity, Bram's presentation offered a practical blueprint for organizing teams, establishing ownership, running planning cycles, and setting principles that keep the organization aligned.
