Many product managers are afraid of talking about business. They feel that business cases need to be precise, that they do not know where to find the right data, that they do not understand their company's cost structure, or that they already know what users need and the numbers will just confirm it. Viktoria Korzhova has heard all of these objections, and her response is simple: none of them are true.
At PR_D_CT DAY 2024, Viktoria, VP Product and COO at Product People, a leading product management consultancy in Europe with over 40 in-house consultants and a community of 50,000 members, presented a practical framework for the business skills that product managers need. Drawing on 8+ years of product leadership experience across companies like Zalando, Omio, and Tier Mobility, and a PhD in Neuroscience that gives her a research-grade approach to problem-solving, Viktoria demystifies the financial side of product management.
Her approach is distinctive: she uses personal finance as a consistent analogy throughout the talk, making abstract business concepts concrete and relatable. The result is a session that leaves product managers not just with knowledge, but with confidence that they can apply it immediately.
