Building a product in a startup is not the same discipline as building a product in an established company. The constraints are different, the information is scarcer, and the cost of a wrong bet is existential. At Gathering #6 in Ghent, Edita Dermontaite, Chief Product Officer at Bizzy, shared the product playbook she has refined through years of building and iterating at a startup that had to earn every customer.
Bizzy is a B2B data platform that helps companies enrich, validate, and manage business data. Edita joined early and has been instrumental in shaping the product strategy through multiple pivots, market expansions, and the inevitable moments where the team had to decide what not to build. Her talk was practical, specific, and refreshingly honest about the mistakes along the way.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.
