Product discovery and sales discovery happen in the same company, often with the same customers, yet they almost never talk to each other. Product teams run their own user interviews, create their own personas, and build their own understanding of the problem space. Sales teams do the same, independently. The result is two parallel narratives about who the customer is and what they need, and those narratives frequently contradict each other.
At Gathering #12, hosted at Yuki HQ in Antwerpen, Jeroen Van Loock, Co-Founder of Homy, tackled this disconnect directly. His talk was less about discovery as a methodology and more about discovery as an organizational practice. How do you get product and sales into the same room, looking at the same information, and drawing aligned conclusions?
The insights came from building Homy from the ground up, where the luxury of separate product and sales functions never existed. What started as a constraint became a competitive advantage.
Original Presentation Slides
Download the slides from this talk as presented at the gathering.